CES is the largest consumer technology event in the world. Samsung's keynotes are one of its most watched. This is what it takes to produce one.
The brief called for an hour-long presentation built around a 160-foot projection-mapped screen—constantly animating, perfectly synchronized with the speaker and guests, and capable of supporting live technology demonstrations, product announcements, and a live dance performance.
Embedded with the agency production team from concept through curtain, responsibilities spanned run-of-show development, client and stakeholder meetings, set design, storyboarding, scriptwriting, and on-site rehearsal direction—every creative touchpoint from the first brief to the final cue.
The result: a high-energy keynote reviewed favorably by the world's technology press.
