Novartis Oncology's national sales meeting brought together the US oncology field force at the start of the year—two days of alignment, motivation, and preparation for the half ahead. The opening video had one job: wake up a room full of people at the start of an early morning general session and bring them to the executives.
Built around an existing 2D design language, the brief called for a unified visual system that could extend across the full two days—opening film, background loops, interstitials, and transitional content—all cohesive, all purposeful, all in service of a single forward-looking narrative: this is where we're going, and this is how we get there.
The result was a suite of motion content projected across a 100-foot, 180-degree surround screen—a visual environment designed to frame the leadership's message from the moment the first attendee walked in to the final session close.
