Launching the 9-5 Wagon, this film reflected Saab’s brand philosophy, “Beyond the Conventional”. It was originally shown as a huge screen projection at the press launch of the car at Barcelona’s Olympic Stadium. Shortly thereafter it was exhibited as a four-screen video at auto shows worldwide, projected on to a wall of ice.
Saab 9-5 Launch Film
Saab 9-5 Brand Auto Shows Four Screen
