Produced to promote a line of high-definition TVs, plasma displays and LCDs, Panasonic commissioned a video shot in High Definition. As a product-centric piece, it is tied into Panasonic's global branding with closely-composited images of the Formula 1 cars they sponsor.
This promo is an example of a component that featureed in one of seven interactive in-store DVDs commissioned by Panasonic over a number of years. They consisted of many varied elements including designed menus, original promos, re-cuts of movie trailers, and interactive and linear technology demonstration. Many of these highly complex DVDs were multi-language, including one with 22 translated versions on the same disk.
Commissioned by Panasonic Japan, this high-energy 18-screen promo was the introduction to a narrator-led presentation at the Consumer Electronics Show in Las Vegas.
